LaSalle Flower Group Rebrand
Objective : Take a local Chicago business and rebrand their logo. The idea with this rebrand was to modernize the logo with still using elements recognizable by the brand, in this instance, their neon sign. Lasalle Flower Shop is to be seen as a welcoming Chicago staple, never changing their values only their looks. I used the element of the neon rose in the sign to tie the new logo together to still being connected to their roots and reputation.
Original Logo
Black and White Drafts
Color Concept Drafts
Final Logo
